Google Campaign Manager Certification

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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

Google Campaign Manager Certification Exam

The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

Users completing this exam should be experienced users of Campaign Manager. This exam covers broad product use from trafficking to reporting. Specialized roles (such as Agency Planners) may not be well aligned to the broad knowledge tested by this exam.

The knowledge tested in this exam aligns with the following roles:

  • Trafficker
  • Analyst

How To Participate

  • First, go to the link below: Click here
  • now click on the GET STARTED link
  • after that click on the Sign In With Google button
  • After a form will open in front of you
  • Now fill in the complete information requested in the form
  • After filling the information, submit the form
  • Now You Can start your exam
Study Guide PDFDownload

Campaign Manager Certification Exam Answer Free:

What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

Ans: “type” and “cat”

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

Ans: User profile filters

If a publisher serves a placement tag after the campaign end date, what ad will serve?

Ans: The default ad

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

Ans: Rich Media

Which information can be extracted from the data in the Verification tab? (select two)

Ans: (1) Issues related to content

(2) Errors for the ad tag related to implementation issues

Cross-environment conversion methodology takes into account what data sources?

Ans: Resettable device IDs, cookies, anonymized Google sign-ins

What data is provided in Video Verification?

Ans: Video player size and viewability

What feature can be used to combine log-level impression and click data for a custom reach analysis?

Ans: Data Transfer

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

Ans: Coordinated Universal Time (UTC)

What does an “execution channel” represent in the Planning process?

Ans: The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

When would a VPAID asset be used?

Ans: When a video ad contains interactive features

What cost model only calculates cost for impressions measured as viewable by Active View?

Ans: vCPM

Which functionalities are available to manage conversion data using the API? (select two)

Ans: (1) Update (2) Insert

What is required to track mobile app conversions using Floodlight tags?

Ans: A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

Ans: Polite load image

What Floodlight conversion counting method would report the first visit for each user within a given day?

Ans: Unique

What ad setting limits the number of times that ad can be shown to a particular user?

Ans: Frequency cap

What level is used to calculate conversions if the lookback window differs between objects?

Ans: Placement level

In which two tags can the keyword macro (%k) be added? (select two)

Ans: (1) Tracking Ad (2) Impression Event

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

Ans: Device ID needs to be passed into the dc_rdid parameter

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

Ans: (1) Display & Video 360 (2) Search Ads 360

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

Ans: Add the team member’s email to the Google Group associated with the Cloud Storage bucket

Where are Campaign Manager and Display & Video 360 linked?

Ans: Floodlight configuration

What report tracks Floodlight attribution in Reporting?

Ans: Path to Conversion

When is an impression counted in Reporting?

Ans: After a user’s device indicates that the creative download has begun

When using a placement media cost cap, what will happen once the cap is reached?

Ans: Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward

What targeting rules display an ad to users who have viewed a product, but not purchased it?

Ans: Positively target all product viewers AND negatively target all product purchasers

Which metric is NOT available in Data Transfer?

Ans: Cross-environment conversions

Paid search dimensions in Report Builder are compatible with what metric?

Ans: Paid Search Revenue

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

Ans: (1) Each conversion gets its own row with interactions in separate columns

(2) Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

Ans: Priority

What action can be taken to select which columns appear in the trafficking interface?

Ans: Create a custom view

Which conditions must be true in order to designate an advertiser as a “child”?

Ans: (1) The advertiser doesn’t have any “child” advertisers associated with it

(2) There aren’t any Floodlight activities associated with the “child” advertiser

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

Ans: Data-driven model

What settings are required to give a user reporting access for a single advertiser?

Ans: Create a user profile with a reporting-only user role, and filter for that advertiser

What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

Ans: Dynamic tags

Where would purchased inventory for a campaign be entered in Campaign Manager?

Ans: Placements

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

Ans: (1) Upload conversions

(2) Customize reporting

Which three workflows can be used to make bulk edits? (select three)

Ans:

  1. The DCM/DFA Reporting and Trafficking API
  2. Campaign spreadsheet upload
  3. The Edit Multiple button

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Ans: Custom Floodlight variable that captures the product or service ID

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

Ans: A list of placements you intend to purchase and the publishers you’re buying inventory from

At what level can landing pages be managed across campaigns?

Ans: Advertiser

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Ans:

  1. Click rate
  2. Conversions per impression
  3. Cost per activity (CPA)

What are three benefits of using Internal Redirect tags? (select three)

Ans:

  1. Standardize a counting method with platform publishers
  2. Reduce latency on ad-serving
  3. Richer domain information in Verification

What are two benefits of using the INS tag? (select two) Select All Correct Responses

Ans:

  1. Eliminates the need for publishers to add cache-busters
  2. More robust Verification data

What report in Report Builder shows the number of unique users who have interacted with ads?

Ans: Cookie Reach Overlap

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

Ans:

  • Device Usage
  • Creative Type

What happens when a user meets the frequency cap for an ad?

Ans: Another ad or a default ad is served

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

Ans: A parent/child relationship

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

Ans: User roles

When assets are added to an existing creative, where will these updates be reflected?

Ans: Within the ads where the creatives are assigned

What must a Floodlight tag include to capture product data alongside a conversion?

Ans: Custom Floodlight variable

Which two tabs in Reporting provide access to viewability data? (select two)

Ans:

  1. Report Builder
  2. Verification

What is the more cost-effective way to restrict ads served to a specific geographic region?

Ans: Geo-targeting managed by a publisher or DSP

At what level can landing pages be set, so they are the same across multiple ads?

Ans: Creative

To set ad status to “active,” which two objects must be assigned to an ad?

Ans:

  1. An active creative
  2. A placement

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